Our Team
Get to Know Our Safety Experts
Safe Start is parent-owned and operated.
We are skilled child safety experts who understand the challenges faced by modern parents. We design thoughtful and functional safety solutions to improve everyday life.Â
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Alisa Bishop
CEO & Founder
Alisa brings over a decade of expertise to her role as CEO and Founder of Safe Start. A dedicated child safety professional, she has worked with countless families to create safer, more practical home environments. Alisa is committed to helping parents navigate the challenges of childproofing with thoughtful solutions that prioritize both safety and family life.
She studied Sociology at Tulane University and has a natural talent for solving problems and helping people.
Alisa lives in the Washington, D.C. area with her husband, Russell Smith, chef-owner of Alfreda Restaurant, recognized as one of the best pizza restaurants in the country. Together with their two daughters, Lily and Aerin, and their dog, Marley, they enjoy listening to Taylor Swift, and taking vacations at the beach.
Her ideal day includes doing crossword puzzles, taking on yet another home improvement design and organizing project, and date night in a new outfit.
Alisa is proficient with power tools, not afraid to climb onto a roof, and can install baby gates in her sleep.
Bobby Brooner
Director of Custom Services
Bobby Brooner joined Safe Start Child in 2024, bringing over fifteen years of professional baby proofing experience. As Director of Custom Services, he specializes in designing tailored safety solutions for families in the DMV area, ensuring every home meets the unique needs of its occupants.
Bobby Brooner is the former President of Baby Proofing Montgomery and the only IAFCS Certified Advanced Professional Child Proofer in the region. Known as a “fix-it guy,” he combines deep expertise in child safety with hands-on experience creating secure spaces for babies, toddlers, and young children.
After earning a Business degree from Duquesne University, Bobby began his career in residential construction, leveraging his strong technical and mechanical skills. His background in carpentry and construction allows him to troubleshoot effectively and install safety solutions with precision and efficiency.
In his free time, Bobby enjoys working on cars and tackling home improvement projects. He and his wife, Anne, are proud parents to daughters Gloria and Laura. As a family, they love watching movies and spending time outdoors together.